How We Serve You Locally

Growing Future Consumers for Dairy

In 2019, we celebrated the 10th anniversary of Fuel Up to Play 60. As a partnership between National Dairy Council and the National Football League, Fuel Up to Play 60 is the largest in-school wellness program in the country. In New England, there are 3,600 schools enrolled in the program (91% of New England students).

Survey results show students who are involved with Fuel Up to Play 60 eat more dairy​ than students who are not in the program. They are more likely to like milk and yogurt​ and think it’s healthy. They also have a greater interest in learning about dairy farming and rate farmers higher on caring for animals and the environment.

Source: The relationship between FUTP60 awareness/engagement and teen attitudes toward dairy and dairy farming, Oct/Nov. 2017

Connecting Health Professionals to Dairy Farmers

In 2019 we hosted 27 dairy farm tours for over 500 people. Over half the people we bring to dairy farms are health professionals and university students in the field of dietetics and nutrition. As a result of these tours, 83% say they are more likely to recommend dairy to others, and their positivity about dairy farming increased by 35 percentage points.

We work with leading health professional organizations to educate them about dairy’s role in a balanced diet. We equip them to answer their client’s and patient’s questions accurately.