The Must Be The Milk campaign was active from 2012 through 2019. It promoted New England and New York dairy farms and dairy farmers.
The goals of the campaign were to:
- Educate people about dairy farming
- Promote the purchase of local milk and dairy foods
More info about the campaign:
By learning more about local farms and buying dairy products across the region, we ensure local dairy farms continue to serve as the cornerstone of our communities for centuries to come. No matter how you enjoy dairy, it’s undeniably in the DNA of New England and New York. It is the backbone of our communities—supporting local economies and preserving the open spaces we know and love. What makes New England and New York so special? Must Be The Milk!
In October 2019, we merged our former Must Be The Milk campaign website and New England Dairy & Food Council website into one website, one brand, and one voice — New England Dairy. At this moment in time, we want to make sure our organization’s brand is front and center when connecting with the public through our website, social media channels, newsletter, events, etc. versus a campaign.
Thanks for your continued support as our organization starts a new chapter as New England Dairy.