Must Be The Milk

What’s fresh, local, and always in season? Must Be The REAL Milk!

The Must Be The Milk campaign promotes our love for New England and New York dairy farms and farmers—simple as that.

We think it’s time to talk about everything they do for us (sunrise to sunset), to keep our bodies healthy, our communities thriving and our land beautiful. The goals of the campaign are to:

  • Educate people about dairy farming
  • Promote the purchase of milk and dairy foods

By learning more about local farms and buying dairy products across the region, we can show our gratitude to these unsung heroes and ensure local dairy farms continue to serve as the cornerstone of our communities for centuries to come. No matter how you enjoy dairy, it’s undeniably in the DNA of New England and New York. It is the backbone of our communities—supporting local economies and preserving the open spaces we know and love. So, what makes New England and New York so special? Must Be The Milk!

Have you seen us in your community? We’ve loved getting to know you over the past few years at different events throughout New England. Thanks for your continued support!

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