I’ve been honored to serve as your CEO and want to thank you for all you do to support our organization and share your passion for dairy promotion.
2022 was a year where in-person events were back full-force, yet we continued to see great results from our digital work with health professionals, influencers, and in e-commerce. We’ve learned there is a pretty high bar for some people to leave their homes post-COVID, so we were happy to engage them online if that’s where they want to connect and consume information.
You’ll see in this annual report how we trained and empowered a new generation of dairy advocates to engage with consumers online in relevant social media channels. We brought the cow into the classroom with our virtual Adopt a Cow program, while also bringing curious health professionals straight to the dairy farm. Coexisting in both the in-person and digital space has helped us maximize our reach, engagement, and results, while staying within budget.
Thank you for your interest and support of dairy promotion and, as always, we would love to hear your feedback and connect with you.