Building Insights-Driven Dairy Sales

Annalise Kieley| View Author Bio

Our marketing and nutrition expertise uniquely position us to inform strategies that increase milk consumption. This year we’re focused on sharing insights and tools that our partners across New England can use to increase dairy sales through a variety of educational webinars.

 14 Dairy Brands in the Northeast Learn New Approaches to Grow Sales

This spring we shared the results of our 2020 consumer research study through two webinars for dairy brands, processors, retail organizations, and co-ops. Our insights are exclusive to the New England region and provided dairy companies with ways to grow their sales by better targeting the needs of Gen Z and Millennial consumers.

Through the webinars, we reached over 30 attendees representing 14 different dairy brands in New England with insights to inform their marketing. Over 90 percent of webinar attendees said they would use the information that they learned within the next year, and more than 50 percent of attendees said that more than half of the information they heard through our insights was new to them. To watch the webinars visit: newenglanddairy.com/industry-webinars/

Chill Out with Cold Milk: Keeping Milk Cold for School Meals

On May 22, we hosted ‘Chill Out with Cold Milk’, a webinar for school nutrition professionals about the importance of including milk with school meals and best practices for storing and serving cold milk. Over 65 New England school nutrition professionals attended the live webinar. During the presentation, attendees watched a video of dairy farmer Nicole Fletcher explaining the on-farm processes for storing, testing, and keeping milk safe. In addition to the live webinar, all registrants received a cold milk toolkit that provides methods to apply the practices shared during the webinar. In a post-webinar survey, 100% of attendees reported that they are likely or very likely to encourage students to take milk with their meals.

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