NORTH SMITHFIELD, R.I. — New England Dairy partnered with Wright’s Dairy Farm to give regional social media influencers and content creators a firsthand look at modern dairy farming, local dairy foods, and the farmers behind them.
Thirteen influencers visited Wright’s Dairy Farm in Rhode Island, for an immersive on-farm experience designed to help consumers better understand how dairy farmers care for their cows, their land and water resources, the role of dairy in a balanced diet, and day-to-day farm operations.
Led by fifth generation dairy farmer Cate Kennedy, the tour gave participants the chance to hear directly from a farmer, ask questions, and see how dairy farmers care for their animals and produce high-quality milk. The experience also highlighted the connection between local farms and the dairy foods families enjoy every day, including milk, cheese, yogurt, butter, and ice cream.
Participants sampled local dairy products and farm-made favorites from Wright’s Dairy Farm, including pastries, pizza, and ice cream, giving them additional content to share with their online audiences and a deeper appreciation for the role dairy farms play in local food systems.
The online content from this event generated more than 116,000 social media impressions (views), over 4,700 engagements (interactions), and an average engagement rate of 4.8 percent. Creators shared additional content beyond their required posts, helping extend positive dairy farming messages to consumers across New England.
For New England Dairy, the event demonstrates the value of bringing trusted digital communicators onto farms to experience dairy firsthand. These visits give influencers authentic stories, photos, and videos to share while helping farm families build transparency, trust, and connection beyond the farm gate.
As consumers continue to seek information about where their food comes from, on-farm influencer events can offer a practical way to showcase animal care, sustainability, dairy nutrition, and the economic importance of agriculture in New England communities.
New England Dairy is interested in partnering with dairy farms, industry partners, thought leaders, and community collaborators across the region to host future farm events to share more farm stories with consumers.
Farms or partners interested in collaborating on future on-farm experiences are encouraged to contact New England Dairy to explore opportunities to highlight local dairy farming, connect with new audiences, and help consumers better understand the value of dairy in their communities.
For more information about partnering with New England Dairy on future influencer events, contact Jane Vergnani at jvergnani@NewEnglandDairy.com or 401-667-3991.