Contest Details

Deadline to enter extended until 11/22!

Fuel Up to Play 60 is celebrating its 10 year anniversary. Kick off Fuel Up to Play 60 in your school this year by celebrating local dairy farmers and the nutritious dairy foods we all enjoy.  Five (5) schools will win an Ultimate Smoothie Party, including a smoothie bike for their school!

How to Enter: 

  • Click on the Enter Here tab and fill out the form to tell us what you did.
    Bonus: Schools who include photos or video will get two (2) submissions!

Schools in CT, NH, MA, RI, and VT are eligible to win.  One winning school will be selected from each state.  See the official rules for more details.

Ideas for celebrating:

  • In the Classroom:
    • Check out the virtual farm tour on and the complimentary curriculum.
  • In the Cafeteria:
    • Highlight that dairy is local with our dairy farmer posters
    • Make dairy fun! Promote smoothies, hot chocolate milk or yogurt parfaits as a taste test or menu item.  We have marketing materials and recipe ideas available on our website!
  • On Social Media:
    • Highlight dairy menu items and facts about dairy on your school’s social media accounts.

Enter Here

Official Rules

Fuel Up to Play 60 10th Anniversary Back to School Contest 


Eligibility: All schools enrolled in Fuel Up to Play 60 in CT, NH, MA, RI and VT.  Employees of New England Dairy & Food Council, New England Dairy Promotion Board, the NFL Entities (as defined below), their respective parents, affiliates, subsidiaries, advertising or promotion agencies or other individuals engaged in the development, production, or distribution of promotion materials and persons who are immediate family or who reside in the same household as persons in the preceding categories are not eligible. Void where prohibited. 

Contest Period: Contest runs from October 1, 2019 to November 15, 2019. Fuel Up to Play 60 Program Advisor from winning school will be notified by November 30, 2019. 

Prize:  Five (5) schools will be randomly selected to receive a smoothie bike and Ultimate Smoothie Party for their school.  This Ultimate Smoothie Party will include twenty (20) Fuel Up to Play 60 t-shirts, a smoothie marketing kit (includes a how-to guide and selection of two signs), and $150 to be used towards smoothie ingredients.  Total value of package estimated around $3,000.  Odds of winning depend on the number of valid entries received. No cash or other substitution may be made, except by sponsors in the event that a prize (or part thereof) cannot be awarded, in which case sponsors will at their sole discretion award a prize (or part thereof) of equal or greater value.  Taxes are the sole responsibility of the winners. Winner understands that he/she must claim a prize award on his or her tax return that is valued at $600.00 or greater. 

How to Enter and Win: Schools must do ALL of the following by November 15, 2019 to be entered to win:  

  1. Kick Off Fuel Up to Play 60 this school year by celebrating local dairy foods and highlighting local dairy farmers.  For a list of ideas and resources visit 
  2. Visit to fill out a contest form letting New England Dairy know what your school did to celebrate.  Bonus: Schools who submit photos will receive an additional contest entry. 
  3. Visit your Dashboard to mark the Kickoff Step complete for your school.   

Indemnification: By entering, participants agree to release, discharge, and hold harmless, Dairy Management Inc., New England Dairy & Food Council/New England Dairy Promotion Boardthe NFL Entities (as defined below)their respective partners, affiliates, subsidiaries, advertising or promotion agencies or other individuals engaged in the development or production, from all claims or damages arising out of participation in both this offer and/or contest and/or acceptance of any prize or offer. Subject to applicable federal, state, and local laws and regulations. 

Winners List: To receive a list of winners, mail a self-addressed, stamped envelope to: New England Dairy, 1034 Commonwealth Ave, Boston, MA 02215  

Sponsor: New England Dairy & Food Council 

© 2019 New England Dairy & Food Council®. Fuel Up is a service mark of National Dairy Council.   

The National Football League, its member professional football clubs,  NFL Players Association, NFL Players Incorporated, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC and each of their respective subsidiaries, affiliates, owners, shareholders, officers, directors, agents, members, representatives and employees (collectively the “NFL Entities”) will have no liability or responsibility of any claim arising in connection with participation in this sweepstakes or any prize awarded.   The NFL Entities have not offered or sponsored this sweepstakes in any way. Sponsor makes no representations or warranties of any kind concerning the appearance, performance or safety of any prize awarded. 

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