More Than Food: Growing Dairy’s Relevance to the Gen Z Consumer in New England

Consumer Research on Attitudes about Dairy in New England

Presented on April 13, 2021

We’ve all heard—or maybe even sighed out of frustration—the iconic phrase, “kids today!” These “kids” and young adults are the next generation of consumers who are increasing in purchase power and impacting the marketplace. Born between 1997 and 2012, Gen Z, as they’re officially labeled, are the digitally native, gaming generation that demands something different from the foods they eat.

In this webinar, we’ll unpack what drives the Gen Z generation specifically in New England to choose dairy and interact with brands. You’ll learn what Gen Z wants from food (beyond basic nutrition) through new regional-specific research only available through this webinar.


  1. Describe the values that Gen Z applies to choosing dairy
  2. List the top barriers that limit Gen Z’s dairy consumption
  3. Identify opportunities to establish Gen Z as life-long dairy consumers


Featured Webinar Speakers:

Doug Adams, President & Owner of Prime Consulting

Doug Adams has forty years of sales and management consulting experience in Consumer Packaged Goods and other industries.  He founded Prime in 1996 after working for Frito-Lay and Nielsen Research. 

Prime has helped a number of companies grow sales and team skills for Retail and Foodservice channels.  The firm has also led many ground breaking studies for the milk industry. These include; Dairy Case Dynamics, Improved School Milk Test in St. Louis, Capturing the School Milk Opportunity workshops for Processors and School Foodservice and All Channel Tracking sales and growth opportunity projections.  Prime is also known for industry-leading analytics and measurement of marketplace results. 

Jane Vergnani, RDN, LDN, New England Dairy

As a member of the New England Dairy Team since 2007, Jane’s current role as School Nutrition Specialist allows her to work with large school districts in Rhode Island and Southeast Massachusetts to increase student’s access to healthy school meals.  

Jane received her Bachelor of Arts degree from Gettysburg College and has a Bachelor of Science degree in Culinary Nutrition from Johnson & Wales University. She completed her dietetic internship at the University of Connecticut.


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