Presented on April 13, 2021
We’ve all heard—or maybe even sighed out of frustration—the iconic phrase, “kids today!” These “kids” and young adults are the next generation of consumers who are increasing in purchase power and impacting the marketplace. Born between 1997 and 2012, Gen Z, as they’re officially labeled, are the digitally native, gaming generation that demands something different from the foods they eat.
In this webinar, we’ll unpack what drives the Gen Z generation specifically in New England to choose dairy and interact with brands. You’ll learn what Gen Z wants from food (beyond basic nutrition) through new regional-specific research only available through this webinar.
- Describe the values that Gen Z applies to choosing dairy
- List the top barriers that limit Gen Z’s dairy consumption
- Identify opportunities to establish Gen Z as life-long dairy consumers