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National Dairy Month Toolkit

Elicia Pinsonault| View Author Bio

June is National Dairy Month. This annual event celebrates the dairy industry, our hardworking farmers, and the nutritious dairy foods we all know and enjoy. The first of June is designated World Milk Day, recognizing the importance of milk as a global food. Join your dairy farmer peers and New England Dairy as we celebrate the contributions of farmers across our region.

New England Dairy has resources available to help you tell your dairy story. We also have National Dairy Month badges that you can incorporate into your social media, sample messages, recipes to share, and more. We also have resources for farm tours and events, including free dairy promotion items.

Farmer Resources for National Dairy Month

World Milk Day Materials

Celebrate World Milk Day by sharing information about the health benefits of milk. Find logos, social media posts, blogs, videos, and more here.

World Milk Day is also an opportunity to share pasteurization messaging, which is an important tool for dairy food safety.

National Dairy Month Badge

Download the National Dairy Month badge and add it to your social media photos.

Order Promotional Items

From cow hats to coloring books, we have a variety of free promotional items for New England farmers to order for upcoming events.

Shareable Videos and Resources

Follow us on Facebook, Instagram, and YouTube (@NewEnglandDairy) to find easy-to-share videos for your social media channels. You can also download printable posters and other graphics from our resource library.

Dairy Recipes

Explore our delicious dairy-filled recipes and share your favorites!

Sample Social Media Messages

Our social media resources make posting throughout the month of June easy. You can find sample social media messages here:

Topic: Connecting with Your Community

  • From early mornings to late nights, dairy farmers do more than produce milk. We nourish our communities. 💛 
  • Dairy farms aren’t just about cows and milk; they’re about community. From sharing a glass of milk around the dinner table to local events, dairy farmers are at the heart of bringing people together. Next time you enjoy your favorite cheese or yogurt, think of the farmers who helped make that moment possible.
  • Cows may live on our farm but the impact of dairy stretches across the whole community. As a dairy farmer, I’m proud to give back to our local community by [include examples here, including donating to food banks, volunteering, providing milk for a school/youth team, etc.]

Topic: Dairy Farming

  • Cows are the ultimate upcyclers 🐄 They’re able to consume parts of foods humans can’t, like citrus pulp, spent brewers’ grain, and more. This keeps cows happy and reduces food waste.  
  • Dairy farmers are making nutritional changes to their cow’s diet, like adding starches, fats and seaweed, which may help reduce methane emissions by up to 20-50%
  • Milk travels from farm to fridge in 48 hours. Watch the full journey here:
    youtu.be/S5O-Nu3HP80

Topic: Sustainability

  • Just like you recycle in your home, dairy farmers recycle too ♻️💦 Water on the farm can be used up to four times to cover everything from chilling the actual milk produced to drinking water for cows, to cleaning of stalls and irrigation of crops.
  • New England dairy farmers are committed to nourishing their local communities while caring for the planet. And U.S. dairy farmers are committed to reducing their carbon footprint even further as part of the dairy industry’s initiative to become carbon neutral or better by 2050. Learn more: usdairy.com/sustainability/environmental-sustainability
  • One cow can produce up to 100 pounds of manure each day, so responsible manure management practices are important for every farmer. Watch this video to see how dairy farmers ensure manure stays on their fields and out of our waterways: https://youtu.be/QRpvvVcg4eA 

Topic: Nutrition

  • Milk offers a unique and powerful combination of 13 essential nutrients–like Vitamin A, Vitamin D, zinc, and protein–that are essential to a healthy immune system. 🥛🐄
  • Dairy is good for your body and good for your brain. Dairy foods provide nutrients people of all ages need to grow and maintain stronger bodies and minds.
  • The protein in dairy–whey and casein–keeps you feeling full longer, provides energy to fuel your day, and helps muscles recover while you sleep.
  • See how cow’s milk compares to #plantbased alternatives and other beverages in calories, nutrients, vitamins, minerals, and price: gonnaneedmilk.com/whymilk/milk-vs/

Topic: Recipes, Dairy Foods, and Activities

  • From smoothies to entrées, @NewEnglandDairy’s #recipe library has something for everyone. Check it out and get cooking!
    newenglanddairy.com/recipes/
  • Teach kids about nutrition and where their food comes from with the 8 activities in @NewEnglandDairy’s Discover Dairy activity book .
    Recommended for grades K-5 and available for download: bit.ly/3un7kbZ

The above messages are recommendations. You can adapt them to your voice and add your own farm stats or information.

Hashtag Options

#WorldMilkDay (use June 1)
#NationalDairyMonth (use June 1-30)
#EnjoyDairy (use June 1-30)
#UndeniablyDairy (use anytime)

Tag New England Dairy

You can tag New England Dairy in your content using @NewEnglandDairy.

Let’s Keep the Conversation Going

New England Dairy is here to help you tell your dairy story. Our team can help you promote an upcoming event, write a letter to the editor or op-ed for your local newspaper, and other ideas you may have to tell your story. Contact Farmer Relations Manager Elicia Pinsonault at epinsonault@newenglanddairy.com for more information.   

New England Dairy